Evaluate

Evaluate Business depth

A turnkey approach and customized solutions

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Esperanza offers a turnkey approach and customized solution to qualitative and quantitative Market Research – A complete Market Research program and field services across the Asia. We provide comprehensive packages of research methodologies and statistical techniques to extract meaningful market insights and marketing directions.

We assist our clients throughout each process of the research from defining project objectives and preparing targeted questionnaires, data collection, recruiting, operations, editing and strategic analysis of results. Esperanza offers you quality, integrity and personalized service with an on-site representative and an off-site facility coordinator to attend your operational requirements in real-time. We have wide database of customers who are end users of your brand and they will provide you exact information you need for your brand decisions. We have field presence across the globe and specially Asia. We are the hub of your customer's voice and will be the true catalyst in your brand journey.

Ethnography

Recruiting
Productive Fieldwork
Observation
Participant Observation
In-Home Observation
In-Store Observation
Experiments and Field Trials
Informal Interview
Semi structured Interview
Intensive Analysis
Video Report

Quantitative

PAPI
CAPI/CATI
In-person surveys
Telephone surveys
Mail surveys
Online surveys
Offline/Field surveys
Customer satisfaction, retention, and loyalty surveys.


Qualitative

Focus groups
Mini focus groups
Dyads
Triads
In-depth interviews
Online focus groups





True Catalyst

Wide range of customers with variety of cultures, diciplines, knowledge and with great perception of brand and brand functions across the globe, even in niche market.





Technology

Cutting edge technology solutions that provides real time project executions and research presentation.


Real Picture

Real picture of your brand with actionable suggestions directly from customer's view point


Single point contact

Our industry specific project managers will be assigned for your project and will be responsible for all project needs, from execution to final delivery of the report.

Presentation

Presentations of research findings with latest technology solutions.



Market Sectors support

Advertising / Public RelationsAgriculture AutomotiveBeveragesCatering / HospitalityCharity / Non-profitChemicalsConfectioneryConsultancyCosmetics / HygieneDurables / Electrical GoodsDetergentsEnergy / UtilitiesFinancial ServicesFragrance IndustryFoodHealthcare / PharmaceuticalIT / Software / HardwareLegal / LawyersLogistic / Mail / TransportationMedia / EntertainmentPetrol / Oil / GasPublic Sector / GovernmentRetail / WholesaleTelecommunicationsTextile / Fashion / ClothingTobacco / CigarettesToys / GamesTravel / Tourism / Sport / Leisure

Solutions support

Advertising ResearchBrand ResearchBusiness-to-businessChildren / Youth's ResearchConsumer ResearchConcept TestingCustomer Satisfaction StudiesData miningDemographic ResearchEmployee ResearchEthnographic ResearchImage StudiesInternational StudiesMedia TestingNew Product DevelopmentOpinion PollingPackaging / DesignPanelsPricing StudiesProjective TechniquesProduct TestingRetail AuditScenario PlanningSegmentation ResearchSemiotic and Cultural AnalysisSenior Citizen / Mid-LifeStatistic AnalysisSyndicated ResearchTracking StudiesUsage & Attitude Studies